Jersey Heritage delivered strong performance and results last year, according to statistics and information produced for 2013 which show that the business met, and in many cases exceeded all of its operational targets.
The organisation celebrated its 30th Anniversary last year and continued to build a strong foundation for future investment and service delivery. Highlights of 2013 included:
Refurbishing two floors at No 9 Pier Road, bringing this area back into public use for the first time in more than 20 years;
Producing a new ‘Story of Jersey’ film which was viewed more than 10,000 times on social media platforms and is shown in the newly upgraded audio visual theatre at the Jersey Museum;
A substantial exhibition gallery was created at La Hougue Bie in an area that has been closed to the public since 1993. This will support the Ice Age Jersey project with new displays and audio visual interpretation.
More than 12,000 volunteer hours were given to the organisation.
Fundraising targets were exceeded by 10% and central costs continue to fall as a percentage of total expenditure.
Visitors to Heritage sites in 2013 rose to 175,000, an increase of almost 3% on the previous year, spurred on by a 10% rise in the number of local visitors following the success of the member recruitment campaign. More than 9,000 Islanders are now members of Jersey Heritage and the focus in 2014 will be to maintain that number, with a varied and vibrant programme of things to do and see. More than 15,000 children visited heritage sites outside of their school hours, exceeding the target by over 20%.
Jersey Heritage is entering the final year of a three year service level agreement with the States of Jersey and has achieved, and in most cases exceeded, its obligations: self-generated income is now approaching parity with public funding, all national accreditation standards have been achieved, and despite seasonally-restricted opening times there is a greater level of public engagement with a 13% rise in footfall since the beginning of the SLA period.
Building on the success of its 30th anniversary year in 2013, the organisation acknowledges the challenges that lie ahead and is looking forward to delivering even more over the coming 12 months.
Jon Carter, Director of Jersey Heritage said, “We achieved some very strong results in 2013 and we have set ambitious but realistic financial and operational objectives for this year. The Jersey Heritage team, and our heritage partners the National Trust for Jersey and the Société Jersiaise, have worked together in 2013 to bring our Island history to life in innovative ways and to reach a wider audience, driving engagement and helping to build a better contextual understanding of our past and present. We know that to maintain momentum, we have to invest in our product and service, and we will be doing that in 2014 to ensure that we are delivering value for public money and innovative experiences that will continue to engage and enthrall our audience.”